Product Designer · AI & Healthcare

Designing
with heart,
curiosity
& purpose.

I shape products that simplify complexity and build trust. Today I lead design and strategy across the AI teams at Spring Health. Previously, I was the founding product designer at Firefly Health, and held design roles at Turo, Wayfair, and other mission-driven companies.

24K+
Appointments driven
by AI-powered care
47%
AI feature
adoption
25M+
People
reached

Selected work

04 Projects
AI Scheduling project cover
01 Spring Health

From Features to Care

Led the strategic shift from isolated AI features to a unified, continuous care experience — from early experiments validating AI-driven bookings to a 0→1 product vision now shaping Spring Health's roadmap.

Between-Session Support project cover
02 Spring Health

Between-Session Support

Built a member-facing experience to maintain therapeutic progress between therapy sessions — combining clinically validated check-ins, exercises, and crisis pathways into a single cohesive product.

Community Care project cover
03 Spring Health

Community Care

Designed a first-of-its-kind product addressing social determinants of health — connecting members to community resources across all 50 states and advancing mental health equity at scale.

Turo Navigation Redesign project cover
04 Turo

Navigation Redesign

Diagnosed a critical usability failure in Turo's core navigation and led a full redesign — restructuring information architecture and interaction patterns to dramatically improve task completion rates.

About

Jess Hopkins

Design should not dominate things, should not dominate people. It should help people.

— Dieter Rams

My work sits at the intersection of complex systems and human need. Whether designing AI-powered tools for members or navigation flows for a marketplace with millions of users, the question is always the same: what does this person actually need, and what gets in the way?

I lead with research, move with intention, and care deeply about the craft at every layer — from system architecture down to the micro-copy on a single button. I've built 0→1 products, scaled design teams, and learned that the most durable design decisions come from the clearest understanding of context.

Currently based in Portland, Oregon.

Experience

Spring HealthStaff Product Designer
Firefly HealthFounding Product Designer
TuroProduct Designer
WayfairProduct Design Manager

Focus

AI product design Healthcare UX Design strategy 0→1 products Systems thinking Human-centered

Let's connect

Good work
starts with a
conversation.

Email Hopkins.j18@gmail.com CV / Résumé View online LinkedIn Jess Hopkins